Our goals:

• Become a truly vibrant city.

• Promote more attractive and large-scale events in Mainz.
  
  
• Support and promote the youth and student scene, "young culture."

• Improve the urban infrastructure.

• Market existing festivals more effectively.

• Continue to promote the cross-sector marketing of top-quality services provided by local businesses such as hotels, restaurants, agriculture, viticulture, and trade in a targeted manner.

• Develop the city of Gutenberg into a media city.

• Preserve Gutenberg's legacy and present it in a contemporary way.

• Press ahead with the expansion into a modern media city.

• Promote the media industry.

• Bring the city's history to life.

• Bringing the diversity of different eras to life.

• Strengthen the city's appeal and tourism through "Mainz Marketing."

• Increasing the number of overnight stays.

• Improve service quality in restaurants and hotels.

• Develop and promote weekend and summer tourism.

• Meet the complex demands and wishes of citizens and tourists.

• Develop and offer more adventure tourism.

• Create new networked tourism opportunities and weather-independent experiences for a broad audience.

• Improve communication about Mainz both internally and externally.

• Strengthen information and identity internally.

• Increase awareness externally.

• Enable citizen participation in important decisions from the outset.