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From work order to printed matter
Have you been commissioned to produce a leaflet/flyer/brochure, an annual report, a poster or an invitation for your office or department? An exciting and extensive task! No matter what it is, the colleagues in the Public Relations department at the main office will support you!
Quick guide
Flyers, posters, brochures etc.:
The final, approved content for your print publication comes from the relevant department. The Public Relations Division at the Mainz City Administration provides support (editing, illustration, and production). Please always submit print orders to printredaktionstadt.mainzde
When writing text, please keep the following in mind:
Less is often more!
Avoid repetition.
Use multiple sentences instead of nested clauses.
Keep your target audience in mind when writing.
Be sure to follow the Typography Guidelines (PDF below).
Use the dual-review process: Have colleagues check your text for clarity and errors.
Remember the legal notice: Legal Notice: State Capital of Mainz , P.O. Box 3820 | 55028 Mainz Office | Stadthaus Department , Große Bleiche 46/Löwenhofstraße 1 , 55116 Mainz Design: xx Image credits: Indicate copyright Printing: Name of the printing company Print run: xxx copies Date: xx/202x
The design of the product must adhere exclusively to the city’s corporate identity and be produced either by the in-house print shop or by external graphic design firms.
The city’s comprehensive internal image archive is available for your use. It also contains a large selection of images specific to Mainz. Please direct any questions regarding the internal image archive to the online editorial team at mainz.onlinestadt.mainzde. In addition, it is possible (to a limited extent) to purchase images from the paid image database Adobe Stock. When using free images, only the Pixabay image database may be used, with the restriction that no people may be visible in the images! In this case, you are personally responsible for citing the image’s copyright. The print editorial team does not verify this. You also have the option of taking a suitable photo yourself or using legally compliant images from other sources (e.g., from partners).
Printing is handled by the in-house print shop: Depending on the format and volume, our colleagues will either solicit quotes from external providers or print in-house.
The costs for graphic design and printing are generally covered by the relevant departments. The Public Relations Office handles image purchases on your behalf.
Reports or documentation:
For extensive reports or documentation, the in-house printing department will design appropriate covers (cover sheets) in the specified color scheme. When creating/designing the content, please follow the guidelines provided here:
The Public Relations Department will create forms for the Internet (including fillable forms) for you in accordance with the defined specifications. Contact: Angela Neumann
For intranet forms, please contact the Press Office. Contact: Franziska Schuster
Important note on the subject of templates
For print products such as flyers or posters, there are generally no templates that you can use to work with or design yourself! Please do not create such templates yourself in Word, PowerPoint, or InDesign without first consulting the Public Relations Department at the main office. This usually results in unsightly deviations from the grid and colors specified in the CD.
Make it easy on yourself and contact the Public Relations Department when creating print media.
Our colleagues have the technical resources and the necessary training to produce your print media professionally and in accordance with corporate design guidelines!
